Serums & Treatments for Menopausal Skin

Targeted active ingredients for the pigmentation, fine lines and texture changes that come with falling estrogen.

Cleansers

A gentler way to cleanse. Designed for sensitive, hormonally changing skin.

Genova Skincare Products Applicator Genova Ion Applicator

Meet the Genova Ion Applicator

Active ingredients only work if your skin can absorb them.


During perimenopause and menopause, falling estrogen levels can reduce your skin's ability to absorb active ingredients effectively. The Genova Ion Applicator uses gentle galvanic ion technology to help drive serums and treatments deeper into the skin, so the actives you're applying have a better chance of doing their job.

Shop Ion Applicator

Is Genova Skincare Right for You?

Genova Skincare was developed specifically for women navigating perimenopause and menopause - not as a general anti-ageing brand, but as a targeted response to what falling estrogen actually does to skin. Every formula is Australian-made, dermatologically tested, and built around active ingredients with a documented evidence base.

Genova may be a good fit if your skin feels drier, thinner or more sensitive than it did a few years ago, if products that used to work have stopped working, or if you want actives that address hormonal skin changes rather than just surface hydration.

It may not be the right fit if you're looking for a general moisturiser, have a diagnosed skin condition requiring medical treatment, or prefer fragrance-heavy luxury skincare.

Not sure where to start? The Ageing Skin collection is the best entry point for menopausal skin concerns.

Explore Ageing Skincare

Latest Skincare Articles from Genova

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  • Menopausal Australian woman in her fifties applying winter skincare moisturiser at a warm bathroom basin wearing a cream woollen jumper.

    Australian Winter Skincare for Menopausal Skin

    Australian winter hits menopausal skin harder than younger skin. Lower estrogen has already thinned the barrier and slowed oil production, so cold air, indoor heating and hot showers tip already-compromised skin into tightness, flaking and reactivity. The fix is not...

    Australian Winter Skincare for Menopausal Skin

    Australian winter hits menopausal skin harder than younger skin. Lower estrogen has already thinned the barrier and slowed oil production, so cold air, indoor heating and hot showers tip already-compromised skin into tightness, flaking and reactivity. The fix is not...

  • Mature woman pats a serum bead onto her cheek

    Anti-Wrinkle Injections vs Peptide Skincare for Menopausal Wrinkles

    Botox and peptide skincare are often presented as competing options, but they work on different layers of the skin and do different jobs. Botox softens the muscle action that drives dynamic lines on the forehead and between the brows. Peptide...

    Anti-Wrinkle Injections vs Peptide Skincare for Menopausal Wrinkles

    Botox and peptide skincare are often presented as competing options, but they work on different layers of the skin and do different jobs. Botox softens the muscle action that drives dynamic lines on the forehead and between the brows. Peptide...

  • Mature woman's hands cup foaming lather above a basin with two bottles, comparing Cetaphil and foaming cleanser for menopausal skin.

    Snail Mucin vs Peptide Anti-Wrinkle Serum During Menopause

    Snail mucin essences and peptide anti-wrinkle serums are often grouped together as gentle anti-aging serums. They are not the same. Snail mucin is primarily a humectant and a barrier-support layer, with a mix of unmeasured naturally occurring compounds. Peptide serums...

    Snail Mucin vs Peptide Anti-Wrinkle Serum During Menopause

    Snail mucin essences and peptide anti-wrinkle serums are often grouped together as gentle anti-aging serums. They are not the same. Snail mucin is primarily a humectant and a barrier-support layer, with a mix of unmeasured naturally occurring compounds. Peptide serums...

  • Mature woman at a bathroom mirror holding a peptide serum bottle, considering Botox and skincare for menopausal wrinkles after 45.

    Cetaphil vs Foaming Cleanser: What Works for Menopausal Skin After 45?

    Cetaphil and gentle foaming cleansers both promise non-stripping cleansing for sensitive skin, but they were designed with different skin in mind. Cetaphil is built broadly for general sensitive skin. A foaming cleanser formulated for menopausal skin works with the specific...

    Cetaphil vs Foaming Cleanser: What Works for Menopausal Skin After 45?

    Cetaphil and gentle foaming cleansers both promise non-stripping cleansing for sensitive skin, but they were designed with different skin in mind. Cetaphil is built broadly for general sensitive skin. A foaming cleanser formulated for menopausal skin works with the specific...

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  • Dermatologically tested, Australian made skin care products

    Dermatologically Tested

    Tested on sensitive, hormonally changing skin


    Every Genova formula has been evaluated by independent European dermatological laboratories and certified non-irritating. Because menopausal skin is more reactive, we test for the skin you actually have, not a 25-year-old baseline.

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  • Australian made skin care products not tested on animals

    Not Tested on Animals

    Cruelty-free, full stop


    No Genova product or ingredient is tested on animals at any stage of development. This commitment is maintained across every supplier in our chain, from raw materials to finished formulations.

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  • Australian made skin care products designed for maturing and ageing skin

    Australian Made & Owned

    Formulated and made in Australia

    Genova Skincare is designed, formulated, and manufactured in Australia. Local production means tighter quality control, fresher batches, and formulations developed for Australian conditions, not adapted from a European or American baseline.

    Read more 
The Science of Genova