Genova skin finder

Not sure where to start?

Tell us what's changed with your skin, and we'll build a simple routine made for perimenopause and beyond. No guesswork, no hard sell.

Serums & Treatments for Menopausal Skin

Targeted active ingredients for the pigmentation, fine lines and texture changes that come with falling estrogen.

Cleansers

A gentler way to cleanse. Designed for sensitive, hormonally changing skin.

Genova Skincare Products Applicator Genova Ion Applicator

Meet the Genova Ion Applicator

Active ingredients only work if your skin can absorb them.


During perimenopause and menopause, falling estrogen levels can reduce your skin's ability to absorb active ingredients effectively. The Genova Ion Applicator uses gentle galvanic ion technology to help drive serums and treatments deeper into the skin, so the actives you're applying have a better chance of doing their job.

Shop Ion Applicator

Is Genova Skincare Right for You?

Genova Skincare was developed specifically for women navigating perimenopause and menopause - not as a general anti-ageing brand, but as a targeted response to what falling estrogen actually does to skin. Every formula is Australian-made, dermatologically tested, and built around active ingredients with a documented evidence base.

Genova may be a good fit if your skin feels drier, thinner or more sensitive than it did a few years ago, if products that used to work have stopped working, or if you want actives that address hormonal skin changes rather than just surface hydration.

It may not be the right fit if you're looking for a general moisturiser, have a diagnosed skin condition requiring medical treatment, or prefer fragrance-heavy luxury skincare.

Not sure where to start? The Ageing Skin collection is the best entry point for menopausal skin concerns.

Explore Ageing Skincare

Latest Skincare Articles from Genova

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  • Woman in her fifties looking at small age spots on the back of her hand in soft morning light

    Do Dark Spot Correctors Actually Work After 45?

    Some dark spot correctors can help age spots look lighter over two to three months, but none remove them. Here is what the evidence says, what to look for in a corrector or serum after 45, and when a clinic...

    Do Dark Spot Correctors Actually Work After 45?

    Some dark spot correctors can help age spots look lighter over two to three months, but none remove them. Here is what the evidence says, what to look for in a corrector or serum after 45, and when a clinic...

  • Woman in her fifties reading the ingredient list on a skincare box in a pharmacy aisle

    Pigmentation Cream: How to Choose a Safe One After 45

    Most pigmentation creams are sold over the counter in Australia, but hydroquinone above 2% needs a doctor. How to choose a gentle, safe pigmentation cream for menopausal skin after 45, and the red flags to avoid online.

    Pigmentation Cream: How to Choose a Safe One After 45

    Most pigmentation creams are sold over the counter in Australia, but hydroquinone above 2% needs a doctor. How to choose a gentle, safe pigmentation cream for menopausal skin after 45, and the red flags to avoid online.

  • Woman in her fifties checking patches of pigmentation on her cheek in a bathroom mirror

    Can You Buy Hydroquinone Cream in Australia After 45?

    No, you cannot buy hydroquinone cream off the shelf in Australia. The strengths used for melasma come through a doctor, usually via a compounding pharmacy, and Australian guidance treats it as a supervised course with a stop date rather than...

    Can You Buy Hydroquinone Cream in Australia After 45?

    No, you cannot buy hydroquinone cream off the shelf in Australia. The strengths used for melasma come through a doctor, usually via a compounding pharmacy, and Australian guidance treats it as a supervised course with a stop date rather than...

  • Laser Stretch Mark Removal: Is It Worth It After 45?

    Laser Stretch Mark Removal: Is It Worth It After 45?

    Laser is the strongest option available for stretch marks and it still does not remove them. In the largest review of published striae outcomes, energy devices were the most used approach of all, yet only about one outcome in twenty-five...

    Laser Stretch Mark Removal: Is It Worth It After 45?

    Laser is the strongest option available for stretch marks and it still does not remove them. In the largest review of published striae outcomes, energy devices were the most used approach of all, yet only about one outcome in twenty-five...

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  • Dermatologically tested, Australian made skin care products

    Dermatologically Tested

    Tested on sensitive, hormonally changing skin


    Every Genova formula has been evaluated by independent European dermatological laboratories and certified non-irritating. Because menopausal skin is more reactive, we test for the skin you actually have, not a 25-year-old baseline.

    Read more 
  • Australian made skin care products not tested on animals

    Not Tested on Animals

    Cruelty-free, full stop


    No Genova product or ingredient is tested on animals at any stage of development. This commitment is maintained across every supplier in our chain, from raw materials to finished formulations.

    Read more 
  • Australian made skin care products designed for maturing and ageing skin

    Australian Made & Owned

    Formulated and made in Australia

    Genova Skincare is designed, formulated, and manufactured in Australia. Local production means tighter quality control, fresher batches, and formulations developed for Australian conditions, not adapted from a European or American baseline.

    Read more 
The Science of Genova