Serums & Treatments for Menopausal Skin

Targeted active ingredients for the pigmentation, fine lines and texture changes that come with falling estrogen.

Cleansers

A gentler way to cleanse. Designed for sensitive, hormonally changing skin.

Genova Skincare Products Applicator Genova Ion Applicator

Meet the Genova Ion Applicator

Active ingredients only work if your skin can absorb them.


During perimenopause and menopause, falling estrogen levels can reduce your skin's ability to absorb active ingredients effectively. The Genova Ion Applicator uses gentle galvanic ion technology to help drive serums and treatments deeper into the skin, so the actives you're applying have a better chance of doing their job.

Shop Ion Applicator

Is Genova Skincare Right for You?

Genova Skincare was developed specifically for women navigating perimenopause and menopause - not as a general anti-ageing brand, but as a targeted response to what falling estrogen actually does to skin. Every formula is Australian-made, dermatologically tested, and built around active ingredients with a documented evidence base.

Genova may be a good fit if your skin feels drier, thinner or more sensitive than it did a few years ago, if products that used to work have stopped working, or if you want actives that address hormonal skin changes rather than just surface hydration.

It may not be the right fit if you're looking for a general moisturiser, have a diagnosed skin condition requiring medical treatment, or prefer fragrance-heavy luxury skincare.

Not sure where to start? The Ageing Skin collection is the best entry point for menopausal skin concerns.

Explore Ageing Skincare

Latest Skincare Articles from Genova

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  • Australian woman in 50s applying skincare at home, garden behind

    Australian Made vs Imported Menopause Skincare After 45

    Australian-made menopause skincare is formulated for the climate, water and UV load Australian skin actually lives with. Imported products written for European or US conditions often underperform here, especially in summer. Locally made formulations also tend to be fresher (shorter...

    Australian Made vs Imported Menopause Skincare After 45

    Australian-made menopause skincare is formulated for the climate, water and UV load Australian skin actually lives with. Imported products written for European or US conditions often underperform here, especially in summer. Locally made formulations also tend to be fresher (shorter...

  • Australian woman in 50s comparing two skincare bottles on bathroom shelf

    How To Switch From Retinol To Peptides After 45 Without Irritation

    Retinol that worked at 40 often stops working at 50. The barrier becomes thinner, the surface more reactive, and the same dose now stings, peels and reddens. Switching to peptides is the most common next step, but the transition matters:...

    How To Switch From Retinol To Peptides After 45 Without Irritation

    Retinol that worked at 40 often stops working at 50. The barrier becomes thinner, the surface more reactive, and the same dose now stings, peels and reddens. Switching to peptides is the most common next step, but the transition matters:...

  • Australian woman in 50s pausing in skincare aisle reading bottle label

    Red Flags To Avoid When Buying Menopause Skincare

    Most disappointing menopause skincare purchases share a small number of warning signs that show up before you buy. Promises of overnight change, vague "peptide complex" wording with no peptide named, hero ingredients hidden at the bottom of the label, and...

    Red Flags To Avoid When Buying Menopause Skincare

    Most disappointing menopause skincare purchases share a small number of warning signs that show up before you buy. Promises of overnight change, vague "peptide complex" wording with no peptide named, hero ingredients hidden at the bottom of the label, and...

  • Australian woman in her 50s reading skincare ingredient list at home, soft kitchen daylight

    Skincare Ingredients That Matter In Menopause After 45

    Most ingredients on a menopause skincare label are filler. Six do the real work on mature skin: peptides for collagen signalling, ceramides for the barrier, niacinamide for tone, hyaluronic acid for hydration, low-dose retinoids for turnover, and antioxidants like vitamin...

    Skincare Ingredients That Matter In Menopause After 45

    Most ingredients on a menopause skincare label are filler. Six do the real work on mature skin: peptides for collagen signalling, ceramides for the barrier, niacinamide for tone, hyaluronic acid for hydration, low-dose retinoids for turnover, and antioxidants like vitamin...

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  • Dermatologically tested, Australian made skin care products

    Dermatologically Tested

    Tested on sensitive, hormonally changing skin


    Every Genova formula has been evaluated by independent European dermatological laboratories and certified non-irritating. Because menopausal skin is more reactive, we test for the skin you actually have, not a 25-year-old baseline.

    Read more 
  • Australian made skin care products not tested on animals

    Not Tested on Animals

    Cruelty-free, full stop


    No Genova product or ingredient is tested on animals at any stage of development. This commitment is maintained across every supplier in our chain, from raw materials to finished formulations.

    Read more 
  • Australian made skin care products designed for maturing and ageing skin

    Australian Made & Owned

    Formulated and made in Australia

    Genova Skincare is designed, formulated, and manufactured in Australia. Local production means tighter quality control, fresher batches, and formulations developed for Australian conditions, not adapted from a European or American baseline.

    Read more 
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