Serums & Treatments for Menopausal Skin

Targeted active ingredients for the pigmentation, fine lines and texture changes that come with falling estrogen.

Cleansers

A gentler way to cleanse. Designed for sensitive, hormonally changing skin.

Genova Skincare Products Applicator Genova Ion Applicator

Meet the Genova Ion Applicator

Active ingredients only work if your skin can absorb them.


During perimenopause and menopause, falling estrogen levels can reduce your skin's ability to absorb active ingredients effectively. The Genova Ion Applicator uses gentle galvanic ion technology to help drive serums and treatments deeper into the skin, so the actives you're applying have a better chance of doing their job.

Shop Ion Applicator

Is Genova Skincare Right for You?

Genova Skincare was developed specifically for women navigating perimenopause and menopause - not as a general anti-ageing brand, but as a targeted response to what falling estrogen actually does to skin. Every formula is Australian-made, dermatologically tested, and built around active ingredients with a documented evidence base.

Genova may be a good fit if your skin feels drier, thinner or more sensitive than it did a few years ago, if products that used to work have stopped working, or if you want actives that address hormonal skin changes rather than just surface hydration.

It may not be the right fit if you're looking for a general moisturiser, have a diagnosed skin condition requiring medical treatment, or prefer fragrance-heavy luxury skincare.

Not sure where to start? The Ageing Skin collection is the best entry point for menopausal skin concerns.

Explore Ageing Skincare

Latest Skincare Articles from Genova

View all
  • Australian woman in her early 50s patting moisturiser into her cheek at a sunlit bathroom vanity, preparing her mature skin before applying foundation.

    Why Your Makeup Sits on Top of Your Skin After 45

    If your foundation suddenly looks cakey, separates by lunchtime, and sits in lines you barely noticed last year, the makeup is rarely the problem. After 45, slower cell turnover, less sebum, and reduced hydration mean foundation lands on a different...

    Why Your Makeup Sits on Top of Your Skin After 45

    If your foundation suddenly looks cakey, separates by lunchtime, and sits in lines you barely noticed last year, the makeup is rarely the problem. After 45, slower cell turnover, less sebum, and reduced hydration mean foundation lands on a different...

  • Australian woman in her 50s gently checking a small dressing on her cheek in soft natural light at a bathroom mirror

    Skin Cancer Scar Recovery: What Helps After Removal

    Skin cancer scars need a different approach to ordinary scars. The location is often visible, recovery occurs on skin that has already sustained decades of UV damage, and many Australian women are dealing with their second, third, or fifth removal....

    Skin Cancer Scar Recovery: What Helps After Removal

    Skin cancer scars need a different approach to ordinary scars. The location is often visible, recovery occurs on skin that has already sustained decades of UV damage, and many Australian women are dealing with their second, third, or fifth removal....

  • Australian woman in her 50s applying a small amount of scar gel to her forearm in soft natural light at a kitchen window

    Can You Improve an Old Scar? What Actually Works

    Old scars do not respond as quickly as new ones, but the idea that "nothing helps after a year" is not the full story. Mature scar tissue can still soften, flatten slightly, and fade in colour with consistent silicone-based care,...

    Can You Improve an Old Scar? What Actually Works

    Old scars do not respond as quickly as new ones, but the idea that "nothing helps after a year" is not the full story. Mature scar tissue can still soften, flatten slightly, and fade in colour with consistent silicone-based care,...

  • Australian woman in her 50s gently applying scar gel to a faded scar on her forearm in soft natural light at a kitchen window

    Why Scars Stay Red, Dark or Pigmented (And What Helps)

    Quick Summary: Some scars close up fine but stay coloured for months or years. Red, pink, or purple usually indicates that the blood vessels under the scar are still active. Brown or grey usually means the area produced extra pigment...

    Why Scars Stay Red, Dark or Pigmented (And What Helps)

    Quick Summary: Some scars close up fine but stay coloured for months or years. Red, pink, or purple usually indicates that the blood vessels under the scar are still active. Brown or grey usually means the area produced extra pigment...

1 4
View all
  • Dermatologically tested, Australian made skin care products

    Dermatologically Tested

    Tested on sensitive, hormonally changing skin


    Every Genova formula has been evaluated by independent European dermatological laboratories and certified non-irritating. Because menopausal skin is more reactive, we test for the skin you actually have, not a 25-year-old baseline.

    Read more 
  • Australian made skin care products not tested on animals

    Not Tested on Animals

    Cruelty-free, full stop


    No Genova product or ingredient is tested on animals at any stage of development. This commitment is maintained across every supplier in our chain, from raw materials to finished formulations.

    Read more 
  • Australian made skin care products designed for maturing and ageing skin

    Australian Made & Owned

    Formulated and made in Australia

    Genova Skincare is designed, formulated, and manufactured in Australia. Local production means tighter quality control, fresher batches, and formulations developed for Australian conditions, not adapted from a European or American baseline.

    Read more 
The Science of Genova