Where to Start with Genova Skincare

If your skin has changed during perimenopause or menopause and you're not sure which products to try first, this guide will help. Each recommendation below is based on a single primary concern. If you're dealing with multiple changes at once, the Ageing Skin Bundle covers the most common combination.

My Skin Feels Looser and Less Firm Than It Used To

Falling estrogen accelerates collagen and elastin loss, particularly around the jawline, neck, décolletage and upper arms. If your skin feels like it's lost its structure, start here.

Recommended:

Genova Skincare Products Cream Genova Firming Cream

Genova Firming Cream — $69.95

Fine Lines and Expression Wrinkles Are Getting Deeper

As skin loses collagen and hydration during menopause, existing lines deepen and new ones appear faster. This serum contains SNAP-8™ peptide, which works with the skin's natural muscle movement to soften wrinkle depth over time.

Recommended:

Genova Skincare Products Serum Genova Anti-Wrinkle Serum

Genova Anti-Wrinkle Serum — $69.95

I'm Noticing Dark Spots, Age Spots or Patchy Skin Tone

Hormonal changes can trigger increased melanin production, leading to dark spots and uneven pigmentation, particularly on the face and hands. If brightening and evening out your skin tone is the priority, these two serums work on different stages of the pigmentation process.

Recommended:

Genova Skincare Products Serum Genova Age Spot Serum

Genova Age Spot Serum + Genova Skin Brightening Serum — $69.95 each

Puffiness, Dark Circles or Fine Lines Around My Eyes

The under-eye area is often the first place hormonal skin changes show up — thinner skin, reduced circulation, and fluid retention can all contribute to a tired, aged appearance. This serum is formulated specifically for the delicate eye area.

Recommended:

Genova Skincare Products Serum Genova Perfecting Eye Serum

Genova Perfecting Eye Serum — $69.95

My Skin Is More Reactive, Red or Irritated Than Before

Estrogen decline can weaken the skin barrier and increase inflammatory sensitivity, leaving skin more prone to redness, flushing and irritation. This serum contains Telangyn™ peptide, designed to help reduce the appearance of facial redness.

Recommended:

Genova Skincare Products Serum Genova Red Active Serum

Genova Red Active Serum — $69.95

Dealing with More Than One of These? Start with the Bundle.

Most women in perimenopause and menopause experience several of these changes at once. The Ageing Skin Bundle includes five products that work together to address firmness, wrinkles, pigmentation, brightening and under-eye concerns. It's the most comprehensive starting point, and saves over 20% compared to buying individually.

Recommended: Ageing Skin Bundle — $275.00 (was $349.75)