• Genova Anti-Wrinkle Serum 50ml pump bottle on marble surface, peptide serum for facial wrinkles and fine lines on menopausal skin
  • Genova Anti-Wrinkle Serum 50ml flat lay on marble with lavender and fig, Australian peptide serum for fine lines and expression wrinkles
  • Applying Genova Anti-Wrinkle Serum to mature skin showing lightweight serum texture, SNAP-8 peptide formula for fine lines and wrinkles
  • Applying Genova Anti-Wrinkle Serum around the eye area on mature skin with visible crow's feet and fine lines
  • Woman in her 60s applying Genova Anti-Wrinkle Serum to her face as part of a daily skincare routine for fine lines and wrinkles during menopause
  • Woman in her 50s applying Genova Anti-Wrinkle Serum to the forehead and temples, targeting forehead lines and frown wrinkles during perimenopause
  • Video demonstrating how to use Genova Anti-Wrinkle Serum for facial wrinkles and fine lines on menopausal skin
  • Video overview of Genova Anti-Wrinkle Serum benefits and key ingredients including SNAP-8 peptide for reducing fine lines and wrinkle depth
1 8

Genova Skincare Products

Genova Anti-Wrinkle Serum

Genova Anti-Wrinkle Serum

Trustpilot
$69.95 AUD
$69.95 AUD
Sale Sold out
Taxes included. Shipping calculated at checkout.

Your skin changed. Your skincare didn't.

An anti-wrinkle serum for menopausal skin, with three peptide-based actives for fine lines and wrinkles.

Somewhere in your mid-40s, the products you had trusted for years stopped doing much. You didn't imagine it, and you didn't do anything wrong.

As oestrogen declines through perimenopause and menopause, skin makes less collagen. Lines around the eyes and mouth settle in, and skin feels less firm.

Genova Anti-Wrinkle Serum was made for this stage of life. It combines three actives, SNAP-8™, Reproage™ and Actifcol™, in a light serum that absorbs in seconds.

It is not a clinic procedure, and it won't work overnight. Used twice a day, most women notice smoother texture within 4 to 6 weeks, and softer-looking lines after 8 to 12 weeks. Results vary from person to person.

Designed to address: Facial wrinkles and fine lines
Suitable for: All skin types
Size: 50ml

Made in Australia

Our 8-Week Promise

Use it twice a day for 8 weeks. If you are not happy with it, email us within 8 weeks of delivery, send back what is left, and we will refund what you paid for it. See how it works.

  • Free delivery within Australia for orders over $50
  • Fast delivery within 2-8 business days
  • Contact us if you have any questions
View full details

Genova Anti-Wrinkle Serum may help with the following

  • Close-up of deep forehead wrinkles and frown lines on mature skin, a common concern during perimenopause as collagen declines

    Deepening Expression Lines

    The lines from smiling and frowning used to smooth out on their own. Now they are starting to stay.

  • Close-up of deep nasolabial folds and marionette lines on mature skin, expression wrinkles that worsen with estrogen decline during menopause

    Collagen Loss

    Skin makes less collagen as oestrogen falls. Less collagen means less firmness, and lines that show more.

  • Close-up of fine lines, enlarged pores and uneven skin texture on the cheek, signs of collagen loss and reduced skin elasticity during menopause

    Uneven Skin Texture

    Skin renews itself more slowly with age. The surface can feel rougher and look less even, which makes fine lines look deeper than they are.

  • Loss of Radiance

    Menopausal skin tends to be drier, and dry skin reflects less light. The result is a complexion that can look flat or tired, even when you are neither.
Close-up of crow's feet, under-eye wrinkles and fine lines across the face of a woman in perimenopause, showing how hormonal changes affect skin around the eyes

Key Benefit

Why Your Wrinkles Seem to Have Arrived All at Once


They didn't, but it can feel that way. The serum uses three actives for three jobs: SNAP-8™ for expression lines, Reproage™ for skin texture, and Actifcol™ to support the look of firmer skin.

"I use everyday, morning and night, with the Ion Applicator. Absolutely wonderful results after months of use. Fine lines are gone and deeper lines are more refined. An absolute must-have for anyone's skin regime ." Carla C

Woman in her 50s with natural skin showing early fine lines and expression wrinkles, the stage where a targeted anti-wrinkle serum can make the most difference

Key Benefit

Where Does All That Firmness Go?

Actifcol™, a shiitake-derived active, is included to support firmer-looking skin over time. Think gradual improvement, not a lift.

"In my 50s with sensitive skin. It has improved the overall softness and texture of my skin. Non-greasy and quickly absorbed." - Elise

Mature woman's face showing smile lines, crow's feet and early forehead wrinkles, natural signs of hormonal skin ageing that peptide serums may help soften

Key Benefit

Why Your Skin Stopped Holding Moisture

Menopausal skin holds less water, which can make lines look deeper than they are. Reproage™ is included to support hydration and a more rested look. You will still want a moisturiser over the top.

"I use this twice a day with the Ion Applicator. It has minimised my fine lines and reduced deeper lines, and dramatically improved my skin's appearance." - C Coates



Woman in her late 40s with visible fine lines around the eyes and mouth, early perimenopause skin changes where consistent skincare can help

Key Benefit

Why Your Skin's Texture Changed Almost Overnight

Cell turnover slows with age, so the surface can look dull and feel rougher. Reproage™ is designed to support surface renewal, which may help skin look smoother with consistent use.

"It really works, and my skin looks so much better." - Jennifer B

Close-up of applying anti-wrinkle serum to the cheek targeting fine lines and nasolabial folds on mature menopausal skin

Key Benefit

Fits Your Routine Without Complicating It

Two drops, twice a day, after cleansing. It absorbs in seconds, leaves no greasy feel, and sits under moisturiser, sunscreen or makeup. Some customers pair it with the Genova Ion Applicator. That is optional.

"This is fantastic when used with the Ion Applicator. The lines around my mouth and cheeks have reduced quite significantly over the past few months." - C Inglis

Anti-wrinkle options for menopausal skin: how they compare

A peptide serum is one option, not the only one. Here is how it sits beside two common alternatives.

Peptide serum (this product)Retinol (non-prescription vitamin A)Clinic procedures
What it isCosmetic serum with three peptide-based activesCosmetic vitamin A serum or creamTreatments assessed and performed by a qualified practitioner
How you use itTwo drops, morning and nightUsually at night, introduced graduallyBy appointment
When change tends to showTexture around 4 to 6 weeks, lines 8 to 12Trials ran 8 to 36 weeks, most 12 to 24Varies by procedure. Ask the practitioner
What the research saysSmall ingredient studies report less prominent wrinkles, not all statistically significantMixed. A 2021 systematic review found little reliable evidence for non-prescription productsAssessed case by case by the practitioner
IrritationNo significant side effects reported in the peptide studies. Contains fragrance, so patch testCan cause irritation. Not advised during pregnancyDepends on the procedure. Some involve recovery time
SuitsSensitive or mature skin, and anyone wanting a simple routineSkin that tolerates itDeep or established lines, or a faster change
Main limitGradual. Will not remove wrinklesSlow, and irritation can occurCost, and it needs a consultation

These are general comparisons, not medical advice. Results vary from person to person. If you are unsure which suits you, talk to your GP or dermatologist.

Sources: Journal of Drugs in Dermatology (2025), Journal of Clinical and Aesthetic Dermatology (2021), Advances in Therapy (2022).

Key Ingredients

  • Dermatologically tested, Australian made skin care products

    Reproage™

    Reproage™ is an active peptide ingredient designed to support skin renewal and radiance. Research suggests it may help improve the appearance of skin texture and vitality with consistent use over time

    More about Reproage™ 
  • Dermatologically tested, Australian made skin care products

    Actifcol™

    Actifcol™ is a botanical active derived from Shiitake mushroom, included for its role in supporting the skin's collagen framework. It may help improve the appearance of skin firmness and elasticity over time.

    More about Actifcol™ 
  • Dermatologically tested, Australian made skin care products

    SNAP-8™

    SNAP-8™ is an octapeptide designed to help soften the look of expression lines, the ones formed by repeated facial movement. It may help reduce the visible depth of these lines with consistent use.

    More about SNAP-8™ 
1 3

Nobody warned you it would happen this fast.

One year your skin was your skin. The next, the mirror showed someone a little more tired than you feel.

The beauty counter's answer is a new jar and a bigger promise. You probably have a drawer full of those.

This serum will not make you look 30. It is designed to help the skin you have now look smoother and firmer, and more like you on a good day.

If that sounds like enough, this was made for you.

Genova Anti-Wrinkle Serum is for you if

  • You are in perimenopause or menopause and your lines have become more noticeable
  • The skincare you have used for years no longer seems to do much
  • You want one simple step, not a ten-product routine
  • You have mature or sensitive skin

Genova Anti-Wrinkle Serum is not for you if

  • You want instant or dramatic change. This works gradually
  • You want the result of a clinic procedure. This is a cosmetic serum, not a substitute for one
  • You have an active skin condition, open wound, rash or irritation on the area
  • You want one product to do everything. Sun protection, hydration and diet matter as well

If you are unsure whether cosmetic skincare suits your concerns, talk to your GP or dermatologist.

Genova Anti-Wrinkle Serum for menopausal skin: pros and cons

Pros

  • Two drops, twice a day
  • Absorbs in seconds and sits under moisturiser, sunscreen and makeup
  • Dermatologically tested and suitable for all skin types
  • No appointments and no recovery time
  • Made in Australia
  • Backed by our 8-week promise

Cons

  • Results are gradual and vary from person to person
  • The research is on the peptide ingredients, not on this serum as a finished product
  • Contains fragrance, so patch test first

What the research says about peptides and menopausal skin

A 2024 review in Post Reproductive Health links falling oestrogen with lower skin collagen, thinner skin, and changes in hydration and elasticity.

A 2025 review in the Journal of Drugs in Dermatology looked at 10 human studies of acetyl hexapeptide-8, one of the peptides in this serum, covering 312 people. All 10 reported an improvement in how wrinkles or scars looked, though not every result was statistically significant. None reported significant side effects.

Those studies tested the ingredient, often in other formulas, not this serum. Our other actives are supported mainly by their makers' own testing. That is why we say "may help".

Genova Anti-Wrinkle Serum

Additional Product Details

How to Use

  1. Cleanse and dry your face.
  2. Put one or two drops on your fingertips.
  3. Sweep lightly across your face and neck.
  4. Pat gently around the eyes, without pulling the skin.
  5. Follow with moisturiser, and sunscreen in the morning.
  6. Repeat morning and night.

Patch test before first use. For external use only. Avoid contact with eyes, and rinse immediately if contact occurs. Store below 25°C.

Frequently Asked Questions

Will it get rid of my wrinkles?

No. It is designed to help reduce the look of fine lines and wrinkles, not remove them. Results vary from person to person.

How long until I see a difference?

Most women notice smoother texture within 4 to 6 weeks of twice-daily use. Softer-looking lines usually take 8 to 12 weeks.

Is it suitable for sensitive skin?

It is dermatologically tested and suitable for all skin types. It does contain fragrance, so patch test before first use.

Can I use it with my other skincare?

Yes. Apply it after cleansing and before moisturiser, sunscreen or makeup. It absorbs in seconds and does not pill.

Is it a replacement for clinic procedures?

No. It is a cosmetic serum for the look of fine lines and wrinkles. For deep or established lines, a GP or dermatologist can talk you through your options.

Do I need the Genova Ion Applicator?

No. The serum is designed to work on its own. Some customers use the two together.

Ingredients

Aqua, Dimethicone, Butylene Glycol, Cyclopentasiloxane, Ammonium Acryloyldimethyltaurate/VP Coploymer, Caprylic/Capric Triglyceride, Acetyl Octapeptide-3, Acetyl Hexapeptide-8, Lentinus Edodes Extract, Glycerin, Sodium Citrate, Potassium Sorbate, Sodium Benzoate, Cyclomethicone, Disodium Phosphate, Sodium Phosphate, Phytic Acid, Caprylyl Glycol, Phenoxyethanol, Disodium EDTA, Parfum, Potassium Hydroxide

  • Genova Ion Applicator galvanic skincare device with red LED light on marble surface, helps improve serum absorption for menopausal skin
1 4

Recommended Applicator

Genova Ion Applicator

$89.95 AUD
$89.95 AUD
Sale Sold out
Taxes included. Shipping calculated at checkout.
View full details