Genova Skincare Blog

A woman with decolletage skin damage

Decolletage Sun Damage After 40: Dark Spots + Wrinkles (and What to Do)

Quick Summary The decolletage is one of the most sun-damaged areas on your body, even if you've never sunbathed deliberately After 40, hormonal shifts can coincide with drier, more fragile skin, while years of UV exposure often show up as...

Decolletage Sun Damage After 40: Dark Spots + Wrinkles (and What to Do)

Quick Summary The decolletage is one of the most sun-damaged areas on your body, even if you've never sunbathed deliberately After 40, hormonal shifts can coincide with drier, more fragile skin, while years of UV exposure often show up as...

A woman with an itchy scar

Why Does My Scar Itch Years Later? The Science Behind Old Scars and Persistent Sensitivity

If you've ever wondered, "Why does my scar itch years later?", you're not alone - and there is a clear biological explanation. In most cases, an old scar itches because the nerves and collagen inside it remain biologically active long after...

Why Does My Scar Itch Years Later? The Science Behind Old Scars and Persistent Sensitivity

If you've ever wondered, "Why does my scar itch years later?", you're not alone - and there is a clear biological explanation. In most cases, an old scar itches because the nerves and collagen inside it remain biologically active long after...

A menopausal woman with a scar on her arm

Why Do Scars Flare Up During Menopause? The Hormonal Science Behind Midlife Scar Changes

Old scars can become itchy, tight, or more sensitive during perimenopause and menopause - and there is a biological reason this happens. Declining estrogen levels affect skin collagen, hydration, barrier function, and nerve signalling in ways that can reactivate dormant...

Why Do Scars Flare Up During Menopause? The Hormonal Science Behind Midlife Scar Changes

Old scars can become itchy, tight, or more sensitive during perimenopause and menopause - and there is a biological reason this happens. Declining estrogen levels affect skin collagen, hydration, barrier function, and nerve signalling in ways that can reactivate dormant...

A woman with a scar on her knee

Can Silicone Gel Help an Old Scar? The Science of Silicone and Mature Scar Tissue

Scar tissue remains biologically active long after a wound closes - collagen remodelling can persist for a year or more, and hypertrophic scars may stay responsive for even longer. Medical-grade silicone gel appears to work by creating an occlusive environment...

Can Silicone Gel Help an Old Scar? The Science of Silicone and Mature Scar Tissue

Scar tissue remains biologically active long after a wound closes - collagen remodelling can persist for a year or more, and hypertrophic scars may stay responsive for even longer. Medical-grade silicone gel appears to work by creating an occlusive environment...

A woman with crepey neck skin

Neck Wrinkles After 40: Tech Neck vs Menopause (What’s Really Causing the Lines?)

You're doing the serums. You're using SPF. You're drinking water. And yet your neck and décolletage seem to be aging faster than the rest of your body. It's one of the most common frustrations women in their 40s and 50s...

Neck Wrinkles After 40: Tech Neck vs Menopause (What’s Really Causing the Lines?)

You're doing the serums. You're using SPF. You're drinking water. And yet your neck and décolletage seem to be aging faster than the rest of your body. It's one of the most common frustrations women in their 40s and 50s...

A woman with a gentle brightening Routine

The Gentle Brightening Routine for Women 40–65: A Step-by-Step AM/PM Plan for an Even Tone

This practical guide provides a simplified, barrier-focused brightening routine for mature skin specifically designed for women aged 40–65 dealing with dark spots, uneven tone, and age-related pigmentation. The approach prioritises skin comfort over aggressive treatment, acknowledging that mature skin often...

The Gentle Brightening Routine for Women 40–65: A Step-by-Step AM/PM Plan for an Even Tone

This practical guide provides a simplified, barrier-focused brightening routine for mature skin specifically designed for women aged 40–65 dealing with dark spots, uneven tone, and age-related pigmentation. The approach prioritises skin comfort over aggressive treatment, acknowledging that mature skin often...