Genova Skincare Blog

A woman with crepey neck skin

Neck Wrinkles After 40: Tech Neck vs Menopause (What’s Really Causing the Lines?)

You're doing the serums. You're using SPF. You're drinking water. And yet your neck and décolletage seem to be aging faster than the rest of your body. It's one of the most common frustrations women in their 40s and 50s...

Neck Wrinkles After 40: Tech Neck vs Menopause (What’s Really Causing the Lines?)

You're doing the serums. You're using SPF. You're drinking water. And yet your neck and décolletage seem to be aging faster than the rest of your body. It's one of the most common frustrations women in their 40s and 50s...

A woman with a gentle brightening Routine

The Gentle Brightening Routine for Women 40–65: A Step-by-Step AM/PM Plan for an Even Tone

This practical guide provides a simplified, barrier-focused brightening routine for mature skin specifically designed for women aged 40–65 dealing with dark spots, uneven tone, and age-related pigmentation. The approach prioritises skin comfort over aggressive treatment, acknowledging that mature skin often...

The Gentle Brightening Routine for Women 40–65: A Step-by-Step AM/PM Plan for an Even Tone

This practical guide provides a simplified, barrier-focused brightening routine for mature skin specifically designed for women aged 40–65 dealing with dark spots, uneven tone, and age-related pigmentation. The approach prioritises skin comfort over aggressive treatment, acknowledging that mature skin often...

A woman with dark spots on her face

Dark Spots After 40: The Real Causes (Hormones, Inflammation, Sun) and What Actually Fades Them

Dark spots after 40 behave differently than they did in your 30s - they appear faster, linger longer, and resist fading. The culprits are cumulative sun damage, hormonal shifts during perimenopause, inflammation sensitivity, and slower cell turnover. Evidence-based brightening ingredients...

Dark Spots After 40: The Real Causes (Hormones, Inflammation, Sun) and What Actually Fades Them

Dark spots after 40 behave differently than they did in your 30s - they appear faster, linger longer, and resist fading. The culprits are cumulative sun damage, hormonal shifts during perimenopause, inflammation sensitivity, and slower cell turnover. Evidence-based brightening ingredients...

Slin Barrier in menopause

Why Your Skin Barrier Changes During Menopause - and Why Everything Feels Too Much

You’ve been using the same cleanser for years. The same moisturiser. The same routine. And then, somewhere in your mid-40s or early 50s, everything changes. Your skin feels tight after washing. Products that once felt nourishing now sit uncomfortably on...

Why Your Skin Barrier Changes During Menopause - and Why Everything Feels Too Much

You’ve been using the same cleanser for years. The same moisturiser. The same routine. And then, somewhere in your mid-40s or early 50s, everything changes. Your skin feels tight after washing. Products that once felt nourishing now sit uncomfortably on...

A woman with crepey skin on her neck

Neck & Decolletage After Menopause: Why Skin Turns Crepey (and the Simple Routine That Works) Proven 7-Step Plan

If your neck and décolletage suddenly look crepey after menopause, you’re not imagining it. This area can go from “fine” to “crinkly” fast, and it’s usually a stack of hormone shifts, dryness, and years of sun exposure catching up.

Neck & Decolletage After Menopause: Why Skin Turns Crepey (and the Simple Routine That Works) Proven 7-Step Plan

If your neck and décolletage suddenly look crepey after menopause, you’re not imagining it. This area can go from “fine” to “crinkly” fast, and it’s usually a stack of hormone shifts, dryness, and years of sun exposure catching up.

Telling the difference in dark spots

Age Spots vs Melasma vs Post-Acne Marks: How to Tell the Difference (and Treat Each One)

You've noticed brown patches on your cheeks that weren't there two years ago. You've tried three different brightening serums, but nothing's fading. The real problem? You might be treating the wrong type of pigmentation.

Age Spots vs Melasma vs Post-Acne Marks: How to Tell the Difference (and Treat Each One)

You've noticed brown patches on your cheeks that weren't there two years ago. You've tried three different brightening serums, but nothing's fading. The real problem? You might be treating the wrong type of pigmentation.