Genova Skincare Products

Genova Stretch Mark Cream

Name: Genova Stretch Mark Cream
Brand: Genova Skincare Products
SKU: 9352994000100
Price: 69.95 AUD
Availability: InStock

Stretch Mark Cream for Postpartum, Pregnancy and Menopausal Skin: Targeted Support for Skin Elasticity and Tone

Stretch marks are a common skin change that can occur during pregnancy, postpartum recovery, periods of weight fluctuation, or hormonal changes associated with menopause. They form when the skin stretches faster than it can adapt, causing the underlying connective tissue to thin and the skin's surface to show visible lines or bands. While stretch marks are a normal part of many life stages, some women prefer to support their skin's appearance during and after these changes.

Genova Stretch Mark Cream is formulated with active ingredients designed to support skin elasticity, hydration, and tone. With consistent use, the appearance of stretch marks may gradually improve over time. Results vary from person to person, and most women notice an initial difference within 6-8 weeks of daily application.

Designed to address: Stretch marks
Suitable for: All skin types
Size: 120ml

Made in Australia

30 Day Money Back Trial

We are so confident that you will love our Stretch Mark Cream that we will let you use it for 30 days, and if you don’t like it, we will give you a full refund.

$69.95 AUD

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Free delivery within Australia for orders over $50
Fast delivery within 2-8 business days
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Genova Stretch Mark Cream can help with the following

Postpartum Marks
Rapid skin stretching during pregnancy can leave lasting marks on the abdomen, hips, and thighs as collagen fibres tear beneath the surface.
Weight Fluctuations
Hormonal shifts during menopause often redistribute body weight, and the resulting skin stretching can reactivate or create new stretch marks in areas that never had them before.
Itchiness & Tightness
Stretch marks often feel tight, dry, and itchy because the damaged skin beneath has lost its ability to retain moisture and repair normally.
Visible Scarring
Older stretch marks may fade to silver or white but the textural scarring remains, becoming more visible as surrounding skin thins and loses elasticity during menopause.

Key Benefit

Why Stretch Marks Get Harder to Fade Over Time

As stretch marks mature, the damaged collagen and elastin fibres scar over and become less responsive to surface-level moisturisers. VANISTRYL™ in this cream works deeper, with clinical data showing improvements in stretch mark length (58%), width (66%), and colour (75%). It also supports a 44% increase in skin elasticity, helping to rebuild the structural resilience that was lost when the skin tore.

Key Benefit

Elasticity Is What Your Skin Lost First

Stretch marks form when skin stretches faster than its collagen and elastin can keep up. VANISTRYL™ in this cream has been clinically shown to increase skin elasticity by up to 44%, helping to rebuild the structural resilience that prevents existing marks from worsening and reduces the likelihood of new ones forming.

Key Benefit

Why Hydration Is the Foundation of Stretch Mark Recovery

Damaged skin can't repair what it can't hydrate. Glycerin in this formula draws and locks moisture into the compromised dermis, creating the conditions stretch mark tissue needs to soften, flatten, and gradually improve. The non-greasy formula absorbs quickly for twice-daily use on the abdomen, thighs, hips, and anywhere skin has been stretched.

Key Benefit

Skin Renewal Doesn't Stop Because the Marks Have Faded

Even after stretch marks turn silver-white, the underlying skin remains structurally compromised. VANISTRYL™ continues to support collagen and elastin repair in mature stretch marks, with clinical data showing improvements in mark length (58%), width (66%), and colour (75%) with consistent use.

Key Benefit

Gentle Enough for Postpartum and Sensitive Skin

Skin that's been stretched is already compromised, so the last thing it needs is harsh ingredients. This cream is dermatologically tested, free from irritants, and safe for use postpartum. The non-greasy formula absorbs quickly into sensitive areas without stinging or discomfort. Patch testing before first use is recommended.

Key Ingredients

Glycerin
Glycerin is a well-established humectant that draws moisture to the skin's surface. It supports hydration and helps maintain the skin's natural barrier, leaving skin feeling soft and comfortable throughout the day.
More about Glycerin
Vanistryl®
Vanistryl® is a peptide-based active ingredient designed to support skin elasticity & help reduce the visible appearance of scars & stretch marks with consistent use over time.
More about Vanistryl®

Who This Cream Is For

Women in postpartum recovery looking to support skin healing on the abdomen, thighs, hips, and breasts after pregnancy
Women during pregnancy who want to keep skin hydrated and supported through periods of rapid stretching (consult your healthcare provider before starting any new product during pregnancy)
Women in perimenopause or menopause noticing that existing stretch marks are becoming more visible as skin loses elasticity and thins with hormonal changes
Anyone experiencing stretch marks from weight fluctuations, growth spurts, or changes in body composition
Women looking for a gentle, non-greasy daily cream that can be incorporated into a morning and evening routine without disrupting other products
Those willing to commit to consistent twice-daily application for a minimum of 6-8 weeks and who understand that topical results build gradually over time

Who This Cream Is Not For

Anyone expecting stretch marks to disappear completely. No topical cream can fully remove stretch marks. This cream is designed to support improvement in their appearance, texture, and tone over time, not eliminate them
Women with deep, mature white or silver stretch marks who are looking for dramatic results. Older striae may show gradual improvement with consistent use, but significant scarring typically requires professional treatments such as laser therapy, microneedling, or dermatologist-guided options
Anyone with known sensitivity to any of the listed ingredients. Always patch test before first use, particularly on skin that is already irritated or broken
Women looking for a prevention guarantee during pregnancy. Genetics and the rate of skin stretching are the primary factors in stretch mark formation. Keeping skin hydrated may help support its resilience, but no product can guarantee prevention
Those seeking a medical-grade or prescription-strength treatment. Genova Stretch Mark Cream is a cosmetic formulation designed to support skin appearance and comfort, not to diagnose, treat, or cure any skin condition

What This Cream Can't Do

Stretch marks are one of the most common skin concerns, and also one of the most misunderstood. Being upfront about what a topical cream can and can't achieve is important.

It can't remove stretch marks. Stretch marks are a form of scarring where the underlying connective tissue has been disrupted. No topical product can fully reverse this. What this cream is designed to do is support improvement in the colour, texture, and overall appearance of stretch marks over time, making them less noticeable.

It can't replace professional treatment for severe scarring. Deep, wide, or heavily textured stretch marks - particularly mature white or silver striae - may benefit from in-clinic treatments such as laser therapy, microneedling, or radiofrequency. This cream can complement those treatments as part of an at-home routine, but it is not a substitute for them.

It can't guarantee prevention. Whether stretch marks form during pregnancy, weight change, or growth depends largely on genetics, the speed of stretching, and individual skin structure. Consistent hydration may help support the skin's ability to adapt, but no product can promise that stretch marks won't occur.

It can't deliver overnight results. Skin renewal takes time. Most women notice an initial improvement within 6-8 weeks of consistent twice-daily use. Deeper or older marks may take 12 weeks or longer to show visible change. If a product promises instant results for stretch marks, that should raise questions.

It can't work in isolation. Overall skin health matters. Hydration, nutrition, gentle movement, and avoiding rapid weight fluctuations all play a role in how skin responds to treatment. For postpartum women especially, giving the body time to recover and pairing targeted skincare with general wellbeing makes a meaningful difference.

Genova Stretch Mark Cream

Additional Product Details

How to Use

Apply a small amount of Genova Stretch Mark Cream to the fingertips and sweep lightly over the required area. Use Genova’s Stretch Mark Cream twice a day, morning and night.
With consistent use, most people notice an initial improvement in skin texture and tone within 6-8 weeks. Results vary from person to person.

For deeper penetration into the skin and a better result, Genova Stretch Mark Cream is best used with a Genova Ion applicator.

We recommend patch testing before use.

For external use only.

Avoid contact with eyes. If contact occurs, rinse immediately. Store under 25˚C.

Frequently Asked Questions

How long before I see results?
Stretch marks respond slowly to topical treatment. With consistent twice-daily application, most people notice an initial improvement in skin tone and texture within 6-8 weeks. More significant changes to deeper or older marks may take longer. Results vary from person to person.

Is this suitable for use during pregnancy or postpartum?
The formula is dermatologically tested and designed to be gentle on sensitive skin. We recommend patch testing before first use and consulting your healthcare provider if you have any concerns about use during pregnancy or breastfeeding.

How does a cream compare to a stretch mark oil?
Creams and oils both provide moisturising support for the skin, but creams are generally easier to apply without residue and absorb more quickly. Genova Stretch Mark Cream uses a lightweight, non-greasy formula designed for comfortable daily use morning and night.

Can I use this on old stretch marks, or does it only work on new ones?
The cream is designed for use on both newer (red or purple) and older (white or silver) stretch marks. Newer stretch marks tend to respond more noticeably to topical treatment because the skin is still in an active healing phase. Older, more mature stretch marks may show gradual improvement in texture and tone over time, but results are typically more subtle. No topical product can fully remove established stretch marks, and professional treatments such as laser therapy or microneedling may be worth discussing with a dermatologist for more significant scarring.

Is this safe to use while breastfeeding?
The formula is dermatologically tested and designed to be gentle. However, if you are breastfeeding, we recommend avoiding application directly on or near the breast area and consulting your healthcare provider before starting any new skincare product. This is a general precaution - not specific to any ingredient concern.

Can I use this alongside Genova Silicone Scar Gel?
Yes. For stretch marks that have a raised or textured feel, Genova Silicone Scar Gel can be used as a complementary product. Apply the Stretch Mark Cream first and allow it to absorb, then apply the Scar Gel to any areas with more pronounced texture. The two products address different aspects of skin repair - hydration and elasticity support versus scar flattening and smoothing.

Where on my body can I use this cream?
The cream is suitable for use on any area where stretch marks appear, including the abdomen, thighs, hips, breasts, upper arms, and lower back. Apply sparingly and massage gently using small circular motions. For larger areas, you may need slightly more product per application.

Will this prevent stretch marks during pregnancy?
No topical cream can guarantee prevention of stretch marks, as genetics and the rate of skin stretching play significant roles. However, keeping skin well hydrated and supported during periods of rapid change may help improve its resilience. Consistent moisturisation from early pregnancy is generally recommended by dermatologists as a supportive measure, though results vary.

Ingredients

Aqua, Caprylic/Capric Triglyceride, Cyclopentasiloxane, Cetearyl Alcohol, Glycerin, Dimethicone, Glycerol Monostearate, Phenoxyethanol, Butylene Glycol, Isopropyl Myristate, Pseudoalteromonas Ferment Extract, Acetyl Tripeptide-30 Citrulline, Pentapeptide-18, Potassium Sorbate, Tocopheryl Acetate (Vitamin E), Butyrospermum Parkii (Shea Butter), Olea Europaea (Olive) Fruit Oil (and) Hydrogenated Vegetable Oil , Salicylic Acid, Squalane, Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Disodium EDTA, Sodium Stearoyl Glutamate, Stearic Acid, Caprylyl Glycol, Caprylyl/Capryl Glucoside, Lecithin, Parfum