• Genova Anti-Wrinkle Serum 50ml pump bottle on marble surface, peptide serum for facial wrinkles and fine lines on menopausal skin
  • Genova Anti-Wrinkle Serum 50ml flat lay on marble with lavender and fig, Australian peptide serum for fine lines and expression wrinkles
  • Applying Genova Anti-Wrinkle Serum to mature skin showing lightweight serum texture, SNAP-8 peptide formula for fine lines and wrinkles
  • Applying Genova Anti-Wrinkle Serum around the eye area on mature skin with visible crow's feet and fine lines
  • Woman in her 60s applying Genova Anti-Wrinkle Serum to her face as part of a daily skincare routine for fine lines and wrinkles during menopause
  • Woman in her 50s applying Genova Anti-Wrinkle Serum to the forehead and temples, targeting forehead lines and frown wrinkles during perimenopause
  • Video demonstrating how to use Genova Anti-Wrinkle Serum for facial wrinkles and fine lines on menopausal skin
  • Video overview of Genova Anti-Wrinkle Serum benefits and key ingredients including SNAP-8 peptide for reducing fine lines and wrinkle depth
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Genova Skincare Products

Genova Anti-Wrinkle Serum

Genova Anti-Wrinkle Serum

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Anti-Wrinkle Serum for Menopausal Skin: Peptide-Based Formula for Fine Lines and Wrinkles

During perimenopause and menopause, declining estrogen accelerates collagen loss - and the face is often where the effects show first. Fine lines deepen around the eyes and mouth, expression lines become more permanent, and skin loses the plumpness that once kept it looking smooth. 

Genova Anti-Wrinkle Serum is formulated with three active peptide ingredients designed to target the appearance of wrinkles and fine lines at a structural level. Rather than sitting on the skin's surface, the formula is designed to absorb quickly and support skin from within - helping improve texture, firmness and the visible depth of lines over time.

With consistent twice-daily use, skin may gradually appear smoother and more refined. Most women notice a difference in texture within 4-6 weeks, with more significant improvement in deeper lines after 8-12 weeks. Results vary from person to person.

Designed to address: Facial wrinkles and fine lines
Suitable for: All skin types
Size: 50ml

Made in Australia

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Try it for 30 days. If you're not satisfied, we'll give you a full refund.

$69.95 AUD
$69.95 AUD
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  • Fast delivery within 2-8 business days
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Genova Anti-Wrinkle Serum may help with the following

  • Close-up of deep forehead wrinkles and frown lines on mature skin, a common concern during perimenopause as collagen declines

    Deepening Expression Lines

    As estrogen drops, skin loses the elasticity that once allowed expression lines to bounce back. The same smile and frown lines that used to disappear now settle in permanently.

  • Close-up of deep nasolabial folds and marionette lines on mature skin, expression wrinkles that worsen with estrogen decline during menopause

    Collagen Loss

    Women can lose up to 30% of their skin's collagen in the first five years of menopause, reducing firmness and making wrinkles more visible across the face and neck.

  • Close-up of fine lines, enlarged pores and uneven skin texture on the cheek, signs of collagen loss and reduced skin elasticity during menopause

    Uneven Skin Texture

    Slower cell turnover during menopause allows dead skin to build up, creating rough patches and enlarged pores that make fine lines look deeper than they are.

  • Loss of Radiance

    Reduced estrogen slows blood flow to the skin's surface, leaving your complexion looking flat and dull where it once had a natural warmth and glow.
Close-up of crow's feet, under-eye wrinkles and fine lines across the face of a woman in perimenopause, showing how hormonal changes affect skin around the eyes

Key Benefit

Why Your Wrinkles Seem to Have Arrived All at Once


Menopause accelerates collagen loss faster than any other life stage, and expression lines that once bounced back now settle in permanently. This serum targets the problem three ways: SNAP-8™ for muscle-driven lines, REPROAGE™ for wrinkle depth, and ACTIFCOL™ for collagen renewal.

"I use everyday, morning and night, with the Ion Applicator. Absolutely wonderful results after months of use. Fine lines are gone and deeper lines are more refined. An absolute must-have for anyone's skin regime ." Carla C

Woman in her 50s with natural skin showing early fine lines and expression wrinkles, the stage where a targeted anti-wrinkle serum can make the most difference

Key Benefit

Where Does All That Firmness Go?

Menopause doesn't take collagen slowly. It can strip up to 30% in five years, and firmness goes with it. ACTIFCOL™, a shiitake-derived botanical in this formula, has been clinically shown to lift collagen protein levels by up to 36.6%, targeting the structural loss that estrogen decline accelerates.

"In my 50s with sensitive skin. It has improved the overall softness and texture of my skin. Non-greasy and quickly absorbed." — Elise

Mature woman's face showing smile lines, crow's feet and early forehead wrinkles, natural signs of hormonal skin ageing that peptide serums may help soften

Key Benefit

Why Your Skin Stopped Holding Moisture

Menopause doesn't just cause wrinkles, it drains your skin's ability to hold moisture. REPROAGE™ in this serum works to restore that lost hydration, with clinical data showing skin can appear up to 17 years younger with consistent use.

"I use this twice a day with the Ion Applicator. It has minimised my fine lines and reduced deeper lines, and dramatically improved my skin's appearance." — C Coates



Woman in her late 40s with visible fine lines around the eyes and mouth, early perimenopause skin changes where consistent skincare can help

Key Benefit

Why Your Skin's Texture Changed Almost Overnight

Menopause slows cell turnover and reduces the natural exfoliation your skin once handled on its own. Dead cells build up, pores appear larger, and your complexion loses the smoothness it had even a few years ago. REPROAGE™ in this serum supports surface renewal, with clinical data showing a reduction in skin roughness by up to 41.3%.

"It really works, and my skin looks so much better." — Jennifer B

Close-up of applying anti-wrinkle serum to the cheek targeting fine lines and nasolabial folds on mature menopausal skin

Key Benefit

Fits Your Routine Without Complicating It

The lightweight formula absorbs in seconds with no greasy residue, layering cleanly under moisturiser, sunscreen, or makeup without pilling. For deeper penetration, pair it with the Genova Ion Applicator morning and night.

"This is fantastic when used with the Ion Applicator. The lines around my mouth and cheeks have reduced quite significantly over the past few months." — C Inglis

Key Ingredients

  • Dermatologically tested, Australian made skin care products

    Reproage™

    Reproage™ is an active peptide ingredient designed to support skin renewal and radiance. Research suggests it may help improve the appearance of skin texture and vitality with consistent use over time

    More about Reproage™ 
  • Dermatologically tested, Australian made skin care products

    Actifcol™

    Actifcol™ is a botanical active derived from Shiitake mushroom, included for its role in supporting the skin's collagen framework. It may help improve the appearance of skin firmness and elasticity over time.

    More about Actifcol™ 
  • Dermatologically tested, Australian made skin care products

    SNAP-8™

    SNAP-8™ is an octapeptide designed to support the appearance of expression lines. It works by targeting the muscle contraction mechanism associated with repetitive facial movements, and may help reduce the visible depth of expression wrinkles with consistent use.

    More about SNAP-8™ 
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Who Genova Anti-Wrinkle Serum Is For

  • Women in perimenopause or menopause, noticing fine lines and wrinkles becoming more visible or deepening
  • Skin showing expression lines around the eyes, mouth and forehead that weren't there before or have become harder to ignore
  • Women who find their current skincare no longer seems to address the visible signs of collagen loss
  • Those looking for a targeted peptide-based serum designed to work at a deeper level than standard moisturisation
  • All skin types, including sensitive and mature skin
  • Women who prefer Australian-made, dermatologically tested skincare with a simple twice-daily routine

Who Genova Anti-Wrinkle Serum Is Not For

  • Anyone expecting instant or dramatic results - this is a gradual, consistency-based approach that typically takes 4-6 weeks for texture changes and 8-12 weeks for visible improvement in lines
  • Those with active skin conditions, open wounds, rashes or irritation in the area they want to treat
  • Anyone seeking a medical-grade treatment for deep or established wrinkles - this is a cosmetic serum, not a substitute for professional procedures such as injectables or laser resurfacing
  • Women looking for a standalone solution - best results come alongside sun protection, hydration and a balanced diet

If you're unsure whether a cosmetic skincare approach is right for your concerns, we recommend speaking with your GP or dermatologist for personalised advice.

As estrogen declines during perimenopause and menopause, the skin's collagen and elastin framework weakens - and the face is typically where this shows most visibly. Fine lines deepen, expression lines become more permanent, and skin loses the volume and resilience that once kept it looking smooth.

Genova Anti-Wrinkle Serum combines three active peptide ingredients, Reproage, SNAP-8, and Actifcol, each chosen for their role in supporting the appearance of skin structure and reducing visible signs of ageing. Together, they are designed to work at a deeper level than standard moisturisation, targeting the appearance of fine lines and wrinkles with consistent use over time.

Apply twice daily to clean skin - morning and night - focusing on areas where lines tend to form first, including around the eyes, mouth and forehead. For best results, use consistently for 8-12 weeks. The Genova Ion Applicator may help improve absorption when used alongside this serum.

Genova Anti-Wrinkle Serum

Additional Product Details

How to Use

Use Genova’s Anti-Wrinkle Serum sparingly. Apply one or two drops to your fingertips. Sweep lightly across your whole face and neck. Be careful to lightly pat around each eye, making sure not to pull on the delicate skin within the eye area.

Use Genova Anti-Wrinkle Serum after cleansing and before applying any additional face product.

Apply Genova Anti-Wrinkle Serum twice daily, morning and night.

We recommend patch testing before use.

For external use only. Avoid contact with eyes. If contact occurs, rinse immediately. Store under 25˚C.

Frequently Asked Questions

Concerns about product effectiveness?

Genova’s Anti-Wrinkle Serum is formulated with high-quality ingredients that target and reduce the visible signs of ageing. With regular, consistent use, you may notice improvement in the appearance of wrinkles and fine lines.

Worries about skin sensitivity?

The Anti-Wrinkle Serum is dermatologically tested and designed to be gentle on your skin. It is free of harsh chemicals, making it suitable for all skin types, including sensitive skin.

Doubts about convenience and ease of use?

Answer: Genova’s Anti-Wrinkle Serum features an easy-to-use dispenser and a quick-absorbing formula that can be effortlessly incorporated into any skincare routine. The serum absorbs quickly and fits easily into an existing morning and night routine.

For deeper penetration, pair it with the Genova Ion Applicator

Ingredients

Aqua, Dimethicone, Butylene Glycol, Cyclopentasiloxane, Ammonium Acryloyldimethyltaurate/VP Coploymer, Caprylic/Capric Triglyceride, Acetyl Octapeptide-3, Acetyl Hexapeptide-8, Lentinus Edodes Extract, Glycerin, Sodium Citrate, Potassium Sorbate, Sodium Benzoate, Cyclomethicone, Disodium Phosphate, Sodium Phosphate, Phytic Acid, Caprylyl Glycol, Phenoxyethanol, Disodium EDTA, Parfum, Potassium Hydroxide

  • Genova Ion Applicator galvanic skincare device with red LED light on marble surface, helps improve serum absorption for menopausal skin
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