The Best Anti-Ageing Skincare Ingredients for Women Over 45
After 45, your skin’s needs change dramatically. As oestrogen levels decline and cellular turnover slows, choosing the right active ingredients becomes crucial for maintaining vibrant, healthy skin. Let’s explore the most effective ingredients that can help you achieve remarkable results, with insights into how they work and why they’re essential for mature skin.
Understanding Your Skin’s Changing Needs
The Science of Mature Skin
After 45, your skin experiences significant changes that require a more targeted approach. Collagen production decreases by about 1% yearly, cell turnover slows dramatically, and the skin’s ability to retain moisture diminishes. These changes mean your skincare ingredients must work harder and smarter to maintain your skin’s health and radiance.
Essential Active Ingredients for Mature Skin
Peptides: The Communication Masters
Peptides are one of the powerhouse ingredients in Genova Skincare’s Firming Cream. These remarkable molecules act as messengers, signalling your skin to boost collagen production and repair damage. Our proprietary peptide complex explicitly targets the needs of mature skin, helping to improve firmness and reduce the appearance of deep wrinkles.

Niacinamide: The Multi-Tasking Marvel
Niacinamide (Vitamin B3) is particularly beneficial for mature skin because it:
- Strengthens the skin barrier
- Improves uneven skin tone
- Reduces inflammation
- It helps retain skin moisture
- Minimises the appearance of enlarged pores
Hyaluronic Acid: Advanced Hydration
Hyaluronic acid molecules penetrate different skin layers for comprehensive hydration. This advanced active ingredient helps plump the skin and reduce the appearance of fine lines while providing lasting moisture throughout the day.
Cutting-Edge Ingredients in Modern Skincare
Growth Factors
Growth factors present in Genova’s Firming Cream help stimulate collagen production and cellular repair, making them essential for maintaining skin firmness and elasticity after 45.
Ceramides
These lipid molecules are crucial for maintaining skin barrier function. Ceramides mirror your skin’s natural composition, helping to:
- Lock in moisture
- Protect against environmental damage
- Strengthen the skin barrier
- Reduce sensitivity

Antioxidants for Skin Protection
Vitamin C: Essential Protection
Vitamin C, with supporting antioxidants, can:
- Fight free radical damage
- Brighten skin tone
- Support collagen production
- Reduce hyperpigmentation
Vitamin E and Ferulic Acid
These powerful antioxidants work synergistically in our formulations, enhancing the effectiveness of other active ingredients while providing additional protection against environmental damage.
Specialised Ingredients for Mature Skin Concerns
Alpha Hydroxy Acids (AHAs)
Gentle exfoliating acids in Genova’s Active Foaming Cleanser help to:
- Remove dead skin cells
- Improve skin texture
- Enhance product absorption
- Stimulate cell renewal
Squalane and Essential Fatty Acids
These nourishing ingredients in our Brightening Serum help restore skin lipids that diminish with age, providing:
- Deep moisturisation
- Barrier repair support
- Improved skin resilience
- Enhanced softness and comfort
Creating Your Anti-Ageing Routine
Morning Essential Ingredients
Start your day with:
- Gentle cleanser with hydrating ingredients
- Antioxidant serums - found across the Genova Skincare product portfolio
- Peptide-rich moisturiser - such as Genova Skincare Firming Cream
- Broad-spectrum SPF 50+

Evening Power Players
Your evening routine should include:
- Double cleanse
- Retinol treatment
- A purpose-constructed Genova serum
- Barrier-supporting moisturiser such as Genova Firming Cream
The Importance of Consistency
These powerful ingredients require consistent use to see optimal results. Most active ingredients need at least 8-12 weeks of regular use to show significant improvement. The Genova Skincare range has been formulated to work synergistically, maximising the benefits of each active ingredient while maintaining skin comfort and health.
Your Journey to Ageless Skin
Understanding and using active ingredients is key to maintaining healthy, vibrant skin after 45. The Genova Skincare range, a trusted and reputable brand in the skincare industry, combines these proven ingredients in carefully calibrated formulations designed for mature skin needs.
Ready to transform your skincare routine with these powerful active ingredients?
Explore our range of targeted solutions for mature skin.
Share your experiences with anti-ageing ingredients in the comments below. Your journey can inspire others and help them make informed decisions about their skincare routine. What active ingredients have made the most significant difference in your skincare journey?
Note: Always patch-test new products and gradually introduce active ingredients into your skincare routine. Your skin is unique, and a skincare professional can provide personalised advice to ensure the best results. Consult with them if you experience any sensitivity or adverse reactions.