About Simon Mitchell
Director, Genova Skincare
Simon Mitchell is the Director of Genova Skincare, an Australian-made skincare brand formulated specifically for women navigating perimenopause and menopause.
Background
Simon has spent over 32 years in Australian and New Zealand healthcare - across medical devices, pharmacy channel sales, and consumer health products. Over the past 20 years, in management and director roles, he has built and grown brands across multiple healthcare categories in both markets, working with global manufacturers and Australian retailers to bring evidence-based products to consumers.
Why Genova Skincare exists
Genova Skincare was developed in response to the experiences of women in my own life, including my wife, specifically the way mainstream skincare stops working as estrogen levels decline. The skincare industry markets heavily to women in their 20s and 30s, but the women in their 40s, 50s and 60s I spoke to kept describing the same frustrations: products that used to work no longer worked, ingredients that were once tolerated suddenly weren't, and an industry that seemed to skip over perimenopause and menopause entirely.
Genova was built specifically to address this gap. Every formula is designed for the skin women actually have during hormonal transition, not the skin they had at 25.
How Genova content is developed
The skincare guidance published on this site is research-led. Articles reference peer-reviewed dermatological literature, including journals such as Gynecological Endocrinology and the Journal of Cosmetic Dermatology. Where claims are made, they are qualified ("may help," "research suggests") rather than presented as guaranteed outcomes.
Genova products themselves are dermatologically tested by independent European laboratories on sensitive, hormonally changing skin, and manufactured in Australia under TGA-compliant standards.
What this content is, and isn't
Genova Skincare publishes evidence-based skincare guidance for women navigating hormonal skin changes. It is not medical advice, and it does not replace consultation with a qualified dermatologist, GP, or women's health practitioner. Skincare is one input into how skin behaves during perimenopause and menopause; lifestyle, hormonal therapy decisions, and underlying conditions are others.
If you have a specific skin concern that may be medical in nature, please see a qualified professional.
Contact
For business or media enquiries: info@genovaskincare.com.au
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