Firming Cream: The 5-Step Method for Applying : Your Complete Guide to Tighter, Younger-Looking Skin

November 26, 2025

Firming Cream

If you’ve noticed your skin losing its youthful bounce - whether on your face, neck, décolletage, or body - you’re experiencing what happens when estrogen declines during perimenopause and menopause. Your skin can lose up to 30% of its collagen, leaving you with visible sagging that ordinary moisturisers simply can’t address. Introducing the Genova Firming Cream. Let’s take a look at how to apply the firming cream for maximum benefit.

The Genova Firming Cream is specifically formulated to combat this frustrating reality. Packed with powerful active ingredients like Nocturshape™ and Serilesine®, this transformative treatment penetrates deep into the skin where sagging begins, restoring elasticity and rebuilding skin structure from within.

But here’s the secret: the way you apply your firming cream is just as important as the formula itself. Follow this proven 5-step application method to maximise your results and reclaim the firm, confident skin you deserve.

The Science Behind the Transformation

Before we explore the application technique, let’s understand what makes the Genova Firming Cream so effective for mature skin.

Nocturshape™ is a revolutionary biotechnology ingredient that works with your body’s natural circadian rhythm. This active targets the nocturnin protein, which peaks in the early evening and is involved in fat accumulation and skin slackening. By inhibiting nocturnin activity, Nocturshape™ reduces fat nodules, smooths skin texture, and delivers visible firming improvements of up to 23% within just 15 days. It’s particularly effective when applied at night, working while you sleep to sculpt and tighten problem areas.

Serilesine® is a biomimetic hexapeptide that addresses the root cause of sagging skin. As we age, the connection between our dermis and epidermis weakens, leading to a loss of elasticity and structural support. Serilesine® stimulates the production of laminin-5 and α6-integrin - crucial proteins that strengthen the dermal-epidermal junction. This potent peptide redensifies skin, improves firmness and compactness, and restores the bounce and resilience of younger skin.

Together, these clinically proven actives create a comprehensive firming solution that transforms loose, crepey texture into visibly tighter, more youthful skin.

The 5-Step Application Method for Maximum Firming Results

Step 1: Cleanse and Prepare Your Skin

Start with clean, dry skin to ensure optimal absorption of the active ingredients. Gently cleanse the treatment area with a mild cleanser, then pat completely dry. Wait 2-3 minutes before applying the firming cream - this allows your skin to reach its ideal state for ingredient penetration.

Step 2: Dispense the Perfect Amount

Squeeze a generous amount of Genova Firming Cream into your palm - approximately the size of a 20-cent coin for face and neck, or more for larger body areas like thighs, abdomen, or arms. The rich yet easily absorbable formula spreads beautifully, so start conservatively and add more if needed.

Step 3: Apply with Gentle Dabbing Motions

Using your fingertips, dab the cream directly onto the target areas. For facial application, focus on areas prone to sagging - such as the jawline, cheeks, and neck. For body application, concentrate on the thighs, buttocks, upper arms, abdomen, or any area where you’ve noticed a loss of firmness. This dabbing technique ensures even distribution without pulling or stretching delicate skin.

Step 4: Massage with Upward Sweeping Strokes

Here’s where the magic happens. Using gentle, sweeping motions, massage the cream into your skin with upward and outward strokes. Always work against gravity - lift upward on the face and neck, smooth upward on thighs and arms. This massage technique not only helps the cream penetrate more deeply but also stimulates microcirculation and encourages lymphatic drainage, thereby enhancing the firming effect.

Spend at least 60 seconds massaging each area in circular motions until the cream is fully absorbed. This extended massage time allows the active ingredients to penetrate multiple skin layers where they can work their transformative magic.

Step 5: Allow Complete Absorption

Allow the cream to fully absorb for 2-3 minutes before dressing or applying additional products. The lightweight, non-greasy formula absorbs quickly, leaving your skin feeling smooth, supple, and never sticky. Once absorbed, you can apply makeup or continue with your skincare routine.

When and How Often to Apply

For optimal results, apply Genova Firming Cream once daily at night. Evening application is ideal because it aligns with Nocturshape™’s circadian-targeted action, maximising its fat-reducing and skin-smoothing effects while you sleep. However, if you’re targeting stubborn areas, you can safely apply twice daily - morning and night - to accelerate your firming results.

Supercharge Your Results with the Ion Applicator

For deeper penetration and even more dramatic firming effects, pair your Genova Firming Cream with the Genova Ion Applicator. This innovative device uses gentle ionic technology to deliver powerful peptides and active ingredients deeper into the skin, significantly enhancing the cream’s restructuring and redensifying benefits. Women who use the Ion Applicator report noticing firmer skin even faster than with manual application alone.

What Results Can You Expect?

With consistent application using this 5-step method, most women notice visible improvements within two months. Your skin will feel firmer to the touch, look more lifted and defined, and display improved texture and bounce. Fine lines soften, sagging diminishes, and your complexion radiates with renewed vitality.

Clinical studies on the key actives show impressive results: Nocturshape™ can reduce thigh circumference by almost 1 cm in just 15 days, while Serilesine® significantly enhances skin density and compactness within weeks of consistent use.

Your Journey to Firmer Skin Starts Tonight

Don’t let sagging skin diminish your confidence another day. The Genova Firming Cream, formulated with breakthrough actives Nocturshape™ and Serilesine®, offers a genuine solution to restore the firm, resilient skin you remember. Follow this 5-step application method consistently, and watch as your skin transforms - tighter, smoother, and unmistakably more youthful.