Genova Skincare Products

Genova Firming Cream

Name: Genova Firming Cream
Brand: Genova Skincare Products
SKU: 9352994000094
Price: 69.95 AUD
Availability: InStock

Firming Cream for Menopausal Skin: Active Ingredients That Work Where It Matters

Formulated for skin losing firmness and elasticity during perimenopause and beyond.

If your skin feels less firm and resilient than it used to, you're not alone. As estrogen declines during perimenopause and beyond, your skin can lose up to 30% of its collagen, leaving it feeling thinner, less elastic, and harder to address with standard moisturisation alone.

Genova Firming Cream delivers a concentrated blend of active ingredients designed to absorb quickly and work where firmness and elasticity begin to decline - supporting skin structure and hydration in a formula developed specifically for maturing skin.

With consistent use, skin may gradually feel firmer, smoother, and more resilient. Results vary from person to person, but for many women navigating hormonal skin changes, a targeted approach can make a meaningful difference to how their skin looks and feels.

Designed to address: Skin contour and firming
Suitable for: All skin types
Size: 120ml

Made in Australia

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$69.95 AUD

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Free delivery within Australia for orders over $50
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Genova Firming Cream may help with the following

Loss of Elasticity
Estrogen supports elastin, the protein that gives skin its bounce. As levels drop during menopause, skin loses its ability to snap back, particularly on the face, neck, and upper arms.
Fine Lines & Wrinkles
Collagen decline during menopause removes the structural support that once kept expression lines from settling in permanently around the eyes, mouth, and forehead.
Décolletage
The chest and neck area has fewer oil glands and thinner skin, making it one of the first places to show hormonal collagen loss during menopause.
Loss of Definition
Reduced collagen and elastin during menopause softens the jawline and cheek contours that once gave your face its structure.

Woman in her 50s with healthy skin elasticity touching her jawline, representing firmer skin and improved facial contour with consistent skincare

Key Benefit

Where Your Skin Loses Firmness First

Menopause accelerates the loss of both collagen and elastin, and it shows earliest on the neck, décolletage, jawline, and upper arms. This cream combines two targeted actives: Serilesine® to help restore skin density and firmness, and Nocturshape™ to work with your body's natural overnight repair cycle.
Most women notice a difference after 8-12 weeks of consistent daily use

"This is absolutely my favourite thing to use morning and night. Décolletage and neck area has completely transformed. An absolute must in my daily skincare routine." - Carla C

Woman in her 50s applying firming cream to the décolletage and chest area, daily skincare for crepey skin and loss of firmness during menopause

Key Benefit

More Than a Moisturiser, and Your Skin Knows the Difference

Standard moisturisers replace surface hydration. This cream goes further, using Serilesine® to help rebuild skin density from within while delivering lasting moisture that menopausal skin struggles to hold on its own. The rich formula absorbs without greasiness and works on the face, neck, décolletage, and body.

"Genova's Firming Cream is the very best I've tried. I'm 66 and find it particularly effective for crepey skin on my neck." - Lyndley

Mature woman touching smooth cheek skin with eyes closed, showing improved skin texture and softness from a consistent firming skincare routine

Key Benefit

Why Your Skin Feels Different to the Touch

Menopausal skin doesn't just look different, it feels different. Slower cell turnover and reduced oil production leave the surface rough, uneven, and prone to crepiness. Nocturshape™ in this formula works with your body's overnight repair cycle to help smooth skin texture and reduce the appearance of cellulite and surface irregularities.

"Makes my skin feel nice. On my second order." — Lisa C

Mature woman with smooth, firm upper arm skin, a common area for loss of firmness and crepey texture during menopause

Key Benefit

Not Just for Your Face

Most firming products stop at the jawline. This cream is formulated for the areas that standard facial skincare ignores, such as the upper arms, thighs, abdomen, and anywhere skin has lost its bounce. Serilesine® helps rebuild skin density, while Nocturshape™ works with your body's overnight repair cycle to help smooth surface texture and improve the appearance of skin contour. Clinical studies on the active ingredient have observed visible improvements in as little as 15 days.

"I've been out of my firming cream for several weeks. It's been amazing to get back to my daily routine." - C Inglis

Genova Firming Cream 120ml flat lay on linen with eucalyptus and natural stone, Australian-made firming moisturiser for menopausal skin

Key Benefit

Rich Enough to Work, Light Enough to Wear All Day

A 120ml cream designed for daily use on the face, neck, décolletage, and body. The formula absorbs quickly without greasiness or residue, sits comfortably under sunscreen or makeup, and is dermatologically tested for sensitive skin. The airless pump keeps the active peptides protected for up to 24 months.

"The Firming Cream goes on very smoothly and even though I am no spring chicken - it looks so much better." Joan J

Key Ingredients

Nocturshape™
Nocturshape™ is an active ingredient that works overnight to support skin firmness and texture. It may help improve the appearance of skin smoothness and contour, particularly in areas where skin tends to lose definition during perimenopause and menopause.
More about Nocturshape™
Serilesine®
Serilesine® is a skin-firming ingredient designed to support skin elasticity, density and smoothness by strengthening the connection between skin layers. It may help improve the appearance of firmness and skin structure over time.
More about Serilesine®

Who Genova Firming Cream Is For

Women in perimenopause or menopause, noticing changes in skin firmness, elasticity or texture
Skin that feels looser, thinner or less resilient than it used to, particularly around the neck, décolletage, jawline and upper arms
Women who find their regular moisturiser no longer seems to be doing enough for their changing skin
Those looking for a targeted daily moisturiser with active ingredients designed to support skin structure, not just surface hydration
All skin types, including sensitive and mature skin
Women who prefer Australian-made, dermatologically tested skincare with a simple, consistent routine

Who Genova Firming Cream Is Not For

Anyone expecting instant or dramatic results - this is a gradual, consistency-based approach that typically takes 8-12 weeks of daily use
Those with active skin conditions, open wounds, rashes or irritation in the area they want to treat
Anyone seeking a medical-grade treatment for significant skin laxity - this is a cosmetic moisturiser, not a substitute for professional procedures
Women looking for a standalone anti-ageing solution - best results come alongside sun protection, hydration and a balanced diet
Anyone with known sensitivities to any of the listed ingredients - always patch test before first use

If you're unsure whether a cosmetic skincare approach is right for your concerns, we recommend speaking with your GP or dermatologist for personalised advice.

As estrogen declines during perimenopause and menopause, skin gradually loses collagen and elastin - the structural proteins that keep it firm and resilient. Standard moisturisers address surface hydration but don't target the underlying changes in skin structure. Genova Firming Cream is formulated with active ingredients designed to support firmness, elasticity and hydration in maturing skin.

Dual-Action Moisturiser: Works effectively for both the face and body, delivering comprehensive daily nourishment.

Fast-Absorbing, Non-Greasy Formula: Light texture that won’t clog pores, perfect for day and night use.

Dermatologist Tested:
Formulated to be gentle on all skin types, including sensitive and mature skin.

Airless Packaging:
Helps preserve the formula's potency for up to 24 months with minimal waste.

Apply once daily to clean skin, focusing on the neck, décolletage, face or body areas where firmness has changed. With consistent use over 8-12 weeks, skin may gradually feel more hydrated, resilient and comfortable. Results vary from person to person.

Genova Firming Cream

Additional Product Details

How to Use

How to Use

Apply once daily at night to clean, dry skin. Dab onto the target area - neck, décolletage, face, or body - then smooth gently using upward sweeping strokes.

For best results, use consistently for 8-12 weeks. The Genova Ion Applicator may help improve absorption when used alongside this cream.

Patch test recommended before first use, particularly for sensitive skin.

For external use only. Avoid contact with eyes - if contact occurs, rinse immediately with water. Store below 25°C.

Frequently Asked Questions

How long before I see results?
Most users notice a difference in skin texture and hydration within 4-6 weeks. For firming and elasticity improvements, allow 8-12 weeks of consistent use. Results vary depending on skin type, age, and the extent of hormonal changes.

Can I use this on my face and body?
Yes. Genova Firming Cream is formulated for both the face and the body. It’s particularly popular for the décolletage, neck, arms, and thighs, areas where skin tends to lose firmness and elasticity first during perimenopause.

Is it suitable for sensitive skin?
The formula is dermatologically tested and designed to be gentle on all skin types, including sensitive skin. We recommend patch testing before first use, particularly if your skin is reactive or you're using other active ingredients.

How do I get the best results?
Apply once daily at night to clean skin using gentle sweeping strokes. For deeper absorption, use with the Genova Ion Applicator. Consistency matters more than frequency; daily use over 8-12 weeks delivers better results than irregular application.

Can I use it with other skincare products?
Yes. The lightweight, fast-absorbing formula layers well under other products. Apply as the last step before any facial oil or sunscreen in your routine.

Ingredients

Key actives: Nocturshape™ and Serilesine® - trade name ingredients whose INCI components are included in the full ingredient list below.

Aqua, Caprylic/Capric Triglyceride, Glycerin, Cyclopentasiloxane, Cetearyl Alcohol, Dimethicone, Glycerol Monostearate, Propanediol, Butylene Glycol, Isopropyl Myristate, Saccharide Isomerate, Hexapeptide-10, Butyrospermum Parkii (Shea butter), Olea Europaea (Olive) Fruit Oil (and) Hydrogenated Vegetable Oil, Squalane, Sodium Stearoyl Glutamate, Xanthan Gum, Phenoxyethanol, Caprylyl Glycol, Disodium Phosphate, Guar Hydroxypropyltrimonium Chloride, Sodium Phosphate, Glyceryl Caprylate, Disodium EDTA, Parfum