Hormonal Havoc: How to Combat Dryness in Menopausal Skin (And Win!)
The Menopausal Moisture Crisis: Why It’s Happening
If you’ve recently noticed your formerly well-behaved skin has transformed into a parched, tight, and uncomfortable surface seemingly overnight, you’re not alone. This dramatic shift is one of the most common and frustrating skin changes during menopause, affecting up to 85% of women during this life stage.
The culprit? Estrogen – or, more precisely, its dramatic decline.
During menopause, oestrogen levels begin their natural descent, and with this hormonal shift comes a cascade of changes to your skin’s ability to maintain moisture. This vital hormone plays several crucial roles in skin health:
- Promotes natural oil production that keeps skin supple
- Supports hyaluronic acid synthesis – your skin’s natural moisture-binding molecule
- Maintains skin barrier function to prevent water loss
- Encourages healthy collagen production for skin structure and hydration retention
As these levels fall, your skin’s natural moisturising processes become compromised, leading to unprecedented dryness that conventional moisturisers may struggle to address.

Beyond Just “Dry Skin”: The Deeper Impact
Menopausal skin dryness isn’t just a minor inconvenience – it can trigger a host of uncomfortable symptoms that impact both appearance and comfort:
- Persistent tightness and discomfort
- Flaking and rough texture
- Enhanced appearance of fine lines and wrinkles
- Increased sensitivity and reactivity
- Itchiness without visible cause
- Delayed healing from minor irritations
Many women report feeling like their skincare routines suddenly stop working during this transition, which can create frustration and undermine confidence at a time when skin needs more support, not less.
Your Menopausal Skin Moisture Strategy
The good news? With targeted approaches that address the root causes of menopausal dryness, you can restore comfort, radiance, and resilience to your skin. Here’s your comprehensive action plan that can bring relief and comfort to your skin:
1. Revamp Your Cleansing Routine
The foundation of any effective moisturising strategy begins with cleansing. Traditional foaming cleansers can strip already compromised skin of its precious remaining oils.
The solution: Switch to cream, oil, or balm cleansers specifically formulated for mature skin. These gentler options clean effectively while maintaining your skin’s lipid barrier. Avoid hot water (which further dehydrates skin) and opt for lukewarm temperatures instead.
2. Introduce Humectant Powerhouses
Humectants are ingredients that attract water molecules to the skin. During menopause, your skin needs these moisture-magnets more than ever.
Look for products containing:
- Hyaluronic acid (in multiple molecular weights for deeper penetration)
- Glycerin (a gentle yet effective moisture binder)
- Aloe vera (soothes while hydrating)
Apply these ingredients to slightly damp skin to maximise their effectiveness. They work by drawing moisture from their surroundings into the skin.
3. Seal in Hydration with Occlusive Ingredients
After attracting moisture with humectants, you must lock it in place – particularly important for menopausal skin that loses moisture rapidly.
Beneficial occlusive ingredients include:
- Squalane (mimics your skin’s natural oils)
- Shea butter (rich yet non-comedogenic)
- Plant-derived ceramides (rebuild your skin’s natural moisture barrier)
4. Consider Phytoestrogen-Rich Ingredients
While topical products can’t replace hormonal therapy, certain plant-based ingredients contain compounds that may help mitigate the effects of reduced oestrogen on the skin.
Research-backed options include:
- Soy isoflavones
- Wild yam extract
- Red clover
When used consistently in your skincare routine, these ingredients can help support the skin’s resiliency and moisture retention abilities.

5. Don’t Forget Internal Hydration
Skin hydration isn’t just about what you apply topically – it starts from within.
Internal moisture support includes:
- Increasing water intake (aim for at least 2-3 litres daily)
- Consuming omega-3 fatty acids (found in fish, flaxseeds, and walnuts)
- Eating water-rich fruits and vegetables
- Considering hyaluronic acid supplements (consult your healthcare provider first)
The Menopausal Skin Routine Makeover
To put these strategies into practice, here’s a simple yet effective routine specifically designed for menopausal dry skin:
Morning Routine:
- Cleanse with a cream or oil-based cleanser
- Apply a hydrating toner containing glycerin (avoid alcohol-based formulations)
- Layer a hyaluronic acid serum onto damp skin
- Apply a moisture-locking day cream with ceramides
- Finish with a broad-spectrum SPF 50+ (sun exposure worsens dryness)
Evening Routine:
- Double cleanse (first with an oil cleanser, then with a gentle cream cleanser)
- Apply a hydrating essence or toner
- Use a reparative serum with peptides and antioxidants
- Apply a more decadent night cream containing occlusives like squalane or shea butter
- Consider applying facial oil as a final step to seal all products
Weekly Treatments:
- Use a gentle exfoliant 1-2 times weekly to remove dead skin cells (which can prevent product absorption)
- Apply a deeply hydrating mask to replenish moisture reserves

Why Genova Skincare Products Address Menopausal Dryness Effectively
Our Genova Skincare range has been formulated explicitly with menopausal skin science in mind. Our products feature optimally balanced humectants and occlusives that work synergistically to combat the unique challenges of hormonal skin dryness.
Our Firming Cream combines advanced moisture-retaining ingredients with potent peptides to address dryness and loss of elasticity—two primary concerns for menopausal skin. This multitasking formula delivers intense hydration while supporting the skin’s natural collagen and elastin network, effectively combating the sagging and creepiness often accompanying menopausal dryness.

Your Path Forward: Embracing Your Skin’s New Needs
Understanding that your skin’s needs have fundamentally changed is the first step toward effectively addressing menopausal dryness. Rather than fighting these changes with outdated routines, embracing targeted solutions can transform how your skin looks and feels during this transition.
Remember that consistency is key—menopausal skin responds best to regular, sustained care rather than occasional intensive treatments. Within 4-6 weeks of implementing these strategies, most women notice significant comfort, appearance, and resilience improvements.
Have you experienced sudden dryness with menopause? What solutions have you tried? We’d love to hear your experiences and answer any questions you might have about managing menopausal skin changes.